Contact & Blog

I am keen to hear from anyone who may have questions, information or images to share relating to cereal items.  Please email me at


Also if anyone wishes copies of the original scans I will happily provide this, on the basis it is not being used for any commercial purposes

Many thanks


2013 Mch Nick & Model Spitfire

Cerealously Cereal - Nick’s Blog

November 2021

Once again time has whizzed by and I cant believe it is 11 months since my last update. I wont go into excuses, as there are many, but during the time I have been really fortunate to receive lots of new contributions from various people for which I am very grateful.  As a result we now have a bumper issue and I hope there is something for everyone.  There are a number of new items as well, which is always exciting. 

My Youtube channel is also continuing to get views and new subscribers. If you haven’t already viewed this yet have a look at the link to the right - there are over 650 reviews of offers I have filmed now, from all the companies and over the years, a lot of which also feature the original TB advert.  I have also tried to demonstrate the items actually being used...which in some cases has involved me opening the mint packets.

The other news is that I have recently had a selection of my collection filmed for a TV programme coming out on Channel 4 in the next few months.  Once I have details of the airing I will provide more information, but it was a fun experience - although 3 hours filming will probably only translate to 5 mins of TV

As always if there are any items you have in your collection that are missing on this site or you can provide better quality images please send them over

By my next update it will be 2022 and the 8th anniversary of this website.  Lets hope next year will bring about some new offers and the Cereal Companies start to think about how to both meet all the Government regulations but still make breakfast this space



December 2020

Where on earth has the last 4 months gone.  I have certainly fallen behind on the website update, although have continued my daily “What’s In The Box” updates.  I hope you have all had a chance to see some of these and look at the offers in a lot more detail.

Anyway, once again I have been blown away by the number and variety of contributions from a huge variety of sources - both new and old.  You will see this update is a real bumper one, with some lovely items.  A big thanks to everyone who has supplied pictures & information, which is always appreciated.

Now for a quick rant about the way the food industry/Government appears to be taking the fun out of cereal packets.  Nestle for example have removed Klondike Pete from the front of Golden Nuggets and Cookie Wolf from Cookie Crisp.  Weetos became a bland packaging some years back.  How long before Coco Monkey & Snap, Crackle & Pop go?  It isnt just in this country as well, a recent news article in Mexico said they were following suit.  Even the ‘Own Brand’ companies are doing it - read here.  All due to child obesity!  Dont get me wrong, this is a national/international problem, but perhaps parents should take the responsibility.  Unless people start to say “No” to their little precious child and limit the amount of treats they consume and actually take them out on activities/encourage sport it will continue.  Taking the cartoons off the front will do nothing - just look at chocolate bars that have just the brand name on.....they get consumed just as much.  Whilst the companies will become compliant, they will still try their utmost to sell the product in other ways with competitions, I am sure. What a sad state of affairs.  I was encouraged that Kelloggs recently started to give free gifts away, but suspect that will end shortly.  Anyway, check out my latest What’s In The Box where I cover this in more detail - click here

So, that’s it for another year, wishing everyone a Happy Covid 19 free Christmas and New Year


1 August 2020

Despite these strange times we are in, the cereal collecting and updating to my site still continues.  And what an amazing month it has been with some excellent updates from a number of new contributors, along with the regulars. Maybe its due to people now having a bit more time available to dedicate to sorting things out and a less frantic life.  I know that has certainly been the case for me and I have certainly relished it. 

Also in parallel with the website I continue with the daily YouTube videos featuring cereal offers over the years.  I have also branched out into recording some of the PC CD Rom games as well.  This had been a nightmare as most are no longer compatible with Windows 10 machines, so I had to buy an old one.  Anyway, check them out and let me know what you think.  Until next month, stay safe.....

Anyway, got that off my chest.  Have a great Christmas everyone and stay safe from Covid 19.  Thank you all for your continued support


1 July 2020

Another bumper update this month predominantly due to the lockdown and having more spare time to keep on top of the website.  Some really lovely items where a couple worth noting are the almost complete set of Shredded Wheat Disney theatre scenes thanks to Rod Marks.  Also an item that has up till now eluded us, the Honey Monster Soccer pop up prize card from Ian Penistone.  I would love to see what this looks like open, but quite understandably Ian is keeping it mint.

Worth checking out July Collectors Gazette this month which will also feature an article I wrote on cereal collecting.

I have also continued the daily upload of ‘What’s In The Box’ films onto YouTube, so keeping busy.  I would welcome any feedback on these

Also did anyone see the fuss about Coco Pops being racist - click here

Thanks once again for all the contributions, please keep them coming and stay safe


1 June 2020

Whilst we may all still be in lockdown I have been busy keeping myself occupied.  Another bumper update to the website, plus also a daily uploading on YouTube for What’s In The Box, where I now have 1400+ subscribers.

IKeep an eye out for an article in Collectors Gazette plus also Best of British Magazines, where I have some articles on Cereal collecting

Also not sure if you caught the ‘Inside the Factory’ on BBC2 (and iplayer), featuring cereal bars. Worth checking out and I also got a name check in the credits for providing some of the adverts

Thanks again to all contributors and stay safe.


1 May 2020

I hope everyone is keeping safe in the current Covid19 lockdown.  I have used my time to catch up on a load of cereal related pieces.  I am now publishing a YouTube post every day for the What’s In the Box - check out the latest here.  Also I have been updating the site with loads of new/ additional items. The best of these are from Jack Reid, who kindly lent me his cereal packet collection before selling them on ebay.  These are amazing and as well as providing more information on some of the really early offers, also came up with some new pieces and confirmed details on some where we werent sure who they were produced by - specifically Kings & Queens figures and Moon Base transfers.  Really brilliant.  Check out the Whats New section this month and next for these and also for other contributions from the regulars plus some new names - thanks as always.


13 February 2020

What an amazing item has just appeared on ebay.  The complete set of the 1956 Shreddies Punch & Judy Theatre, with all scripts and characters.  Check out Dave Stevens listing here and have a bid.  Its amazing after so many years it has lasted so well and in such great condition


7 February 2020

I received a great email from Phil (of Phils Comics) with 34 comic cereal adverts that he had kindly taken.  This is such a rich source of information and as well as providing some better quality pictures for my site also has come up with some new ads, which I will feature this month and next.  Check out his latest bumper ebay listing of 600+ comics - click here


1 February 2020

Another month and I have also managed an update too - thanks as always to the contributions, with some really nice items.

I have also started to publish on Instagram and Twitter.  Still learning how it all works, but check out my posts under my user name “Cerealmad”


1 January 2020

Happy 6th birthday to the website.  Where has the time gone!?!

When I look back at how the content has evolved over the period, it amazes me of all the fantastic finds that have come to light, especially the old packets that can provide so much information.  A BIG thanks as always to the contributors, both old and new for their continued help and support.

I am trying to update some of the other cereal types that I have information on, but just ran out of time each month to publish - where I plan to get Rice Krispies up to date next.  I have started over the xmas break with a few additions and am now up to 1985

Wishing you all a happy New Year and great 2020


1 September 2019

Another delay in updates when life just generally overtakes.  Thanks as always to a number of existing and new contributors in terms of pictures they have provided which have filled a number of gaps and answered some questions

Since the last update it is great to see Kelloggs have now released a 2nd set of free gifts this year - Toy Story 4 stickers.  Come on Weetabix, Quaker & Nestle...time to follow the example and make your cereal packets more interesting.  I will feature these new offers in a future update, along with the Nerf gun that I won in Cornflakes too.


1 June 2019

Ouch, bit of a gap in doing some updates, but that is partly due to focus at the minute on filming for the YouTube videos of What’s In the Box. Anyway, I have been very fortunate with a number of contributions from existing and new collectors for which I am always very grateful.  Worth keeping an eye out on the BBC programme Inside The Factory which will be featuring how cereal bars are made, initially focusing on the Quaker squirrel advert from the early 1980s.  The reason I know is the production company contacted me to ask for a copy of the advert, as surprise surprise when they when to Quaker they had no record.  What a shame that some of these firms kept no archive.  Thankfully through the help of all the contributors past and present we have been able to compile this record.

Finally it is great to see that Kelloggs have started to include free gifts again - Nerf discs in Coco Pops & Rice Krispies.  Interestingly they have also changed their package design to have a  matt type finish.  Wonder if this is to do with the drive for removal of plastics from packaging, as the previous packets all were slightly glossy.  Whatever - good to see the plastic gifts inside

2 April 2019

I have had a number of new contacts by email over the past couple of months from people discovering this site for the 1st time and it reliving their youth.  That is what it is there for and as always I am happy to share scans etc.  I have also made some new contacts in USA too, where there is an interest in some of the film/tv related offers.  Sadly in terms of April update, its a bit light this month as too many other bits going on in my life.  I have however, continued to publish a number of film updates on offers on YouTube, where I am still loading up one a day, which I hope are of interest.  Talking of Whats In The Box, I heard today that Customs & Excise had found 4 rare Chinese Salamanders stored in cereal boxes.....these have now been rehoused in London Zoo


1 March 2019

Another bumper update with some new contributors and some brand new discoveries.  I especially like the Ricicles Airfix ships.  I suspect in the 70s and early 80s there were lots of these types of offers, but sadly few packets were kept or adverts in comics published.  It always surprises me how thin on the ground Kelloggs information is around mid 70s to mid 80s.  Anyway hope you like the latest update


1 February 2019

Another great list of updates from regulars and a number of new contributors with some really nice additions.  Interestingly I came across an online article on cereal premiums in the Sun from 2017 featuring this website - click here if you want a read. Always good to see a positive article rather than the usual ones around health and plastic waste (as important as they are)


13 January 2019

Just received an email from Nestle to say that they are selling Limited Edition Apple Cinnamon flavoured Shreddies.  Wehnt and bought a packet and can honestly say they are disgusting!  Anyway, will be featuring the pack in due course on the site as a reference

6 January 2019

Having uploaded a number of ‘Whats In The Box’ clips onto Youtube, I gather the link I provided in the Whats New section didn't work.  I have corrected this and hopefully it is OK now. Let me know what you think.

Interestingly I was browsing the internet and see that the Daily Mail has referenced my site and the nostalgia of cereal collecting. click here for the article


3 January 2019


Its amazing to think I have been working on this site for so long (and still have some pages still showing as Under Construction), but in that time the information that has been provided from other collectors has been immense.  A massive thank you to everyone who has been involved, without whose help this site would be very lacking in material.  There is still plenty to upload and I have another nice bumper edition this month.  Also I will continue to make the Whats in the Box videos to bring some of the offers to light.  Wishing everyone a great 2019.


23 December 2018

Well Xmas is almost upon us and I have decided to split my YouTube channels.  So now if you wish to see the What’s In The Box features please subscribe to Cerealmad user name - or click here.  I plan to upload a few over the holiday period so check in daily.

Wishing all collectors out there a Happy Christmas & New Year


1 December 2018

Welcome all to another bumper update from a range of contributors, which is always appreciated.  I hope you find some interesting items in there - there are some great additions from pre 1990s.

Kelloggs has been in the news with some interesting articles recently, with one about a court ruling allowing them to continue to advertise on childrens TV - click here and also with them now including the traffic light labeling system to inform on sugar, salt & fat content - click here

Finally I am not sure if you have checked out my YouTube channel recently but I now have a number of offers featured on there.  Coco Pops appear to be the most popular at the moment - click here


19 November 2018

It always amazes me that I still come across items from the 1990s that I have never seen before, despite it being the period I first started collecting.  One such item is the Flinstone Movie Model vehicles from Sugar Puffs.  A big thanks to Nick Brown who sent me copies - these are currently on ebay and worth a bid - click here


17 November 2018

Another bumper update planned for December, but in the meantime I have decided to venture into the world of Vlogging.  Just set up a series of short videos on YouTube titled “What’s in the Box?” featuring a clip of the packaging and free gift/sendaway.  Welcome your thoughts and if you think its worth carrying on.  Please Like, Share or Comment on these as they appear - click here to view the Playlist


1 November 2018

So here is the update I promised.  Loads of contributions from both regulars and also some new faces on the scene.  A big thank you as always.  There are some really rare items, such as the Noddy key ring, plus also the lovely preproduction casts for the figure heads that Darren managed to acquire.  Hope you enjoy and please do continue to send pictures, I will get to upload them.


21 October 2018

Whilst on holiday recently I met Tav Roberts who remembered a number of cereal items from the 1990s.  She made me realise how slow I have been in updating the Rice Krispies offers, which have been stuck at the 1980s for a couple of years now.  Anyway, this has prompted me to upload the Konvertibles offer from 1995 specially for her


17 October 2018

Ouch, where have the last 4 months gone since my last update.  Unfortunately lots of other things have taken priority and the website took a back seat but now I plan to get back into the swing of updates.  I have still been receiving lots of information , so there is no shortage of material.  Watch out for a November update coming in 2 weeks


18 June 2018

Looks like Ricicles are now finally off the supermarket shelves - click here for last issue.  Interestingly full packets are now selling on ebay with 2 packs the other day selling for 27.  Crazy.  Elsewhere I see that Kelloggs USA had to recall Honey Loops due to salmonella fears, click here - again another variety that has since left the UK shelves


3 June 2018

Phil sent me over an interesting article on the BBC news website click here, where MPs are looking to ban cartoon characters on certain childrens food, including Tony Tiger.  Perhaps if parents started to consider better portion control then this might be less of a problem!!! Real danger of a Nanny State.

Anyway, enough of the rant, check out some amazing updates from Adrian, Martin and others.

1 May 2018

The contributions are coming in thick and fast, I am having serious trouble keeping up with them all.....but I guess that is a nice problem to have.  Anyway, once again there are some fantastic items appearing from various peoples collections, where it is excellent that we can see some original packaging offers.  Check out the links against their names to the ebay listings featuring some of these


7 April 2018

Mark Davies is selling off a number of his packets on ebay at the moment and there are some real gems.  Check out the ones updated on the site and also his ebay listing - link as always under the Whats New section


2 April 2018

Another bumper update with contributions from various people for whom I am very grateful.  Especially some nice packets from Mark Davies, Martin Townsend and Stuart Fox who are selling their items on ebay at the moment.  Also a load of comic ads from Phil, where a number have helped date specific sets.  Check out the links on the Whats New pages


12 March 2018

Bumper update this month with lots of contributions from a number of the usual supporters plus some new ones too.  A big thanks as always to everyone.  Nick Claxton approached me about a Kelloggs Kite he had, I have listed under Rice Krispies as it looks the sort of offer they would have issued, but I may be wrong.  Can anyone share any light?

I have also a load of new YouTube cereal clips uploaded for some of the the offers and will detail these in the update shortly


1 February 2018

Some further nice items this month from a range of people  to whom I am very grateful.  Following a nice email from another collector I am contemplating setting up a page dedicated to cereal childhood memories for anyone to submit their nostalgic recollections - would that be of interest?  Drop me a line at and let me know what you think


10 January 2018

I have just uploaded some more cereal adverts onto YouTube including the new Quaker one - click here.  Interesting that they appear to be copying the Weetabix promotion of making something from your cereal and sharing of recipes(as per Weetabuddies) but for 10k prize per week who cares


6 January 2018

Start of the year and some nice updates from a number of regular contributers.  I am still awaiting the launch of the new Kelloggs cereal range to this space.

With the launch of the new Star Wars film I was really lucky to pick up the 2 free bag clips that came with Shreddies thanks to my parents.  Good to see some free gifts again


1 January 2018

Happy New Year and its my websites 4th anniversary.

I am now starting to catch up on updates, with a number included for January.  This includes references to YouTube adverts on a few of the pages, where I have tracked down adverts.  There are now c1500 ads on my YouTube channel that are cereal related, although recently I have started to upload other nostalgic ones too.  Thanks as always to the regular contributers, including some new ones.  Enjoy


21 December 2017

As we approach the end of 2017 and the 4th anniversary of my website being created,  I realise that I haven't kept on top on my updates and blog as much as I would have liked.  The YouTube adverts have been my main focus with approx 1500 now uploaded to date and 400+ subscribers. 

So lots of updates but I guess the main two are Kelloggs changing their sugar content again in cereal and bringing out a new range.  Still not seen anything in the shops, but the saddest news is the demise of Ricicles and Captn Rick after 60 years.

Also you may recall the Sugar Puffs ship found in the Arctic (blog 8/7/17), which has appeared as a the Daily Mail article now and some of my website pictures are featured too - click here

Wishing everyone a Happy Christmas and New Year


1 November 2017

Almost the end of 2017 and what better way to celebrate than with the Kellogg's Variety Advent calendar, where you get 24 packets.  As I haven't included Variety on my site I cant share photos, but check out the local Tesco’s.  At the same time look out for the new Star Wars and Unicorn Fruit Loops packets which I have included on my update


14 October 2017

Another nice collection of items just uploaded, included a lovely advert from Phil showing the Speed Demon plane from Quaker.  Comics are such an invaluable source of information.  Also thanks to Pat who has unearthed a number of packet backs that appear to have been used as folder dividers


8 October 2017

A few more interesting additions this week with more shop displays.  These have been sold on ebay and are realising healthy prices. There are also some new one off type Kelloggs cereals in the shops too which I hope to include in the next couple of weeks


3 October 2017

Lots of new updates to add to the site coming up.  Mainly Weetabix, however the one I am most pleased about is managing to get hold of one of the Gold Weetos - click here.  This is one of only 3 that were issued as a prize made from 9ct gold and a great find/addition to my collection.  I have also been contacted by Channel 4 about a new TV programme which might feature collections....I will keep you all posted.  In the meantime my YouTube channel is close to 1/2million hits which is quite a milestone.


16 September 2017

So been busy updating with some more great pictures.  Thanks to Phil for the adverts from his comics, where a couple of new ones from the 1930s are really nice.  Also some more Weetabix proof pictures from Steve - this is really proving to be a great source and providing so much more information on the offers from the 60s & 70s.

Also you may have noticed the ‘Search’ function on the Home page wasn't working.  So I have sat down to work out what was going wrong and now fixed it at last, so hope you find it more helpful.

Finally dont forget to check out my YouTube channel (I have 190 subsribers now), as I am still doing some uploads onto that and have a number of really good finds on there.  Please do Like and Share any just to get the awareness increased


8 September 2017

It is amazing how sometimes some real gems turn up.  I recently made contact with Steve Holloway who happened to have a load of old Weetabix Sales dept stock items, which included the most amazing set of proof prints used for producing the shop display instruction signs.  As well as being a great source of new items, this has also helped date a number I had already featured on my site and correcting some errors I had as to which decade they were promoted in.  And it gets better!  There are some really great posters as well.  So over the next few weeks I hope to update a load of these, but in the meantime check out Whats New to see some of these.


4 September 2017

Well back in the swing of things now.  A couple of nice items from regular contributor Adrian Allen.  Some fantastic packet backs from Paul McIntosh who managed to acquire a load of late 70s early 80s packets which have shed more light on some offers - and better still he is selling these on ebay still - click here. Finally Gerard Kelly has sent some great pictures of the BEA model plane from Rice Krispies.  This really brings out the ‘community’ support that exists in terms of using a wide range of peoples input to help document and create a reference source on this subject.  A big thank you as always.


3 September 2017

Where has the last 2 months gone!!!  I know I am way behind on updating the website, which is mainly due to the work I have been putting into sourcing and uploading videos onto YouTube.  Now it stands at just over 1000.  I plan to give this a bit of a rest now and do some web updates.  There are lots of new additions to add on, including some very nice finds recently. Watch this space


8 July 2017

I receive a number of emails each month from people who discover the website and are looking for information or just have a really good memory of their childhood.  One particular one that arrived was really fun and related to the 1958 Sugar Puffs Ships set.  Wouter Jan Strietman advised me that one of these ships had turned up on the remote Arctic island of Jan Mayen (in between Greenland, Iceland and Svalbard), where they had been trying to do research into the sources of litter on this island.  So whilst it is sad that this rubbish gets dumped, there is a novelty side to think this ship may have sailed around 1300 miles


11 June 2017

Got myself back to updating the website again, as have had loads of pictures sent to me recently.  Hope you enjoy the latest batch.  I am still pressing ahead with the videos as well and normally upload 3-4 per day, so worth checking out.  please LIKE the videos you see and also subscribe too


27 May 2017

The last couple of months continue to see me focusing on You Tube adverts.  I have now uploaded 581 cereal related ones.  Some really nice discoveries recently, particularly the Thunderbirds one from the 1960s.  What I find really depressing is that I remember so many of these from when they came out and hadn't realised just how long ago they were.  Guess we all get older though!!!


19 May 2017

I received a nice email from Mike Green the other day that epitomises my thoughts around cereal gifts and the nostalgia of youth.  As a kid in the early 1960s in Liverpool, England, I got what I now know to be a free jig toy - the jeep, free in a cereal. I loved this toy better than many of the toys bought for me - then it mysteriously disappeared. In 2010 My elderly mother was changing her old leather sofa she had had for over 60 years  and I had this idea of removing the bottom lining of the sofa to see if anything had slipped down there over the years - and amongst various old coins , fruit stones, a key and old cutlery - there it was - as below the plastic jeep I had treasured and thought lost! The jeep has now been handed down to his grandson.


2 May 2017

So last weekend I visited the Cartophilic Fair in Stratford which was a great chance to chat to fellow collectors.  Must confess I was surprised at how quiet it seemed compared to the Reading fair, but the stall owners all seemed to be doing good business.  Picked up quite a few nice bits myself that I will be updating over the coming months, plus also was sent some great photos from Adrian Allen which I will also put on the site when I get 5 mins.  Probably the best item I saw on the day was Paul Harts collection of British Soldier packets - all mint and the full set of 12.  Again expect an update soon


27 April 2017

Another really nice item appeared on ebay the other day, which is a real beauty.  The packet from the 1967 Sugar Smack Thunderbirds Fab vehicle - click here.  Its got 3 days left so wont be long before it is gone for good.  Steve Clifton has kindly sent me a copy of the back of the packet which I have now updated on my site so there is now a record for everyone to enjoy.  Much appreciated


21 April 2017

It still amazes me that new finds keep turning up from a relatively short time ago.  Kevin Smith has kindly sent me some pictures from a Weetagang lorry he has just listed on ebay - click here Its a lovely item given that its 30+ years old now


19 April 2017

A fantastic listing on ebay - first time I have ever seen these.  The 1961 Shreddies Adventure comics in excellent condition - click here.  I have also been really lucky enough to be sent photos of these comics by Darren Reader, so you can see them for yourself in all their glory - see the actual page on my site - click here


18 April 2017

Well today has seen a lot of news on cereal items in the paper.  It started off with news that Mark Hamill (Luke Skywalker) is a cereal collector and has been driving his wife crazy collecting cereal packets.  That was followed by news that Weetabix has been sold by the Chinese owners to US Cereals Post Holdings for 1.4bn


15 April 2017

A few nice adverts just uploaded to Youtube, particularly the Noddy one.  Other updates include some really good items from Chris, plus a couple of send away items I saw listed on ebay.  Have a great Easter tomorrow - chance to make some Rice Krispies Cakes perhaps!9 April 2017

So the new Sugar Puffs Honey Monster is now available in shops, picked up my packet today - see here.  Still waiting to hear if they are planning any free gifts in future though.  Honey Monster is now 25% thinner, to represent the lower sugar content - looks a bit off being naked too in the advert


3 April 2017

Wow - what an amazing find on ebay.  Paul Hart is listing a load of packets from the 60s and 70s on ebay at the moment and they are FANTASTIC.  Check out his listings on ebay - click here There are some lovely items.  A few of these were new to me and Paul has kindly provided some photos if you check out on the Whats New section.  I have also included the link on his name to that particular item on ebay too.  Some brilliant additions which I know a number of collectors will find of interest


1 April 2017

So the news we have all been waiting for....Honey Monster is back.  About to launch a new look box next week, where there has been a load of publicity over the last week around his weight loss.  Check out the video - click here.  I hadn't realised the company was sold in 2016, as the marketing department has been in contact with me for information on HM over the years.  So I have provided them with lots of images and am hoping to get a few items to feature on the site. 

Appreciate the cereal updates have been slow recently.  That is due to me working on the YouTube videos - click here, where I have come across loads.  I now have over 400 loaded.  If you view any please remember to select ‘LIKE’ and also Subscribe as that will ensure they get greater visibility.


17 March 2017

So I have finally finished uploading the Coco Pops advert - over 50 in all.  Click on the Playlist to check them out, along with loads of others now.  Also the new Weetabix Giant advert is quite fun


7 March 2017

I hope some of you have checked out the YouTube cereal adverts.  I am adding quite a number to this and realised that actually it can be quite hard to navigate. Luckily I discovered you can set up Playlists that allow you to group certain videos together and watch them continuously.  Click here and then chose one of the Selected Playlists.  Let me know what you think.


1 March 2017

Another month gone and a bumper update.  Thank you so much to everyone who has contributed, where there are a wide variety of new and interesting items.  So many in fact that I still haven't managed to progress my update on Rice Krispies which is stuck on the 70’s.  YouTube adverts also continue to turn up and I hope there are some that you find interesting - I especially like the Quaker Oats Windy Miller ones which are great fun.


25 February 2017

Ebay is such a great resource, both in terms of information and also acquiring some really scarce items.  I have quite a number of updates coming next month where the information was sourced from ebay sellers, but also I was really lucky enough to complete my set of Sugar Puff Pirate coins.  They were listed incorrectly as Esso coins, due to them being made from aluminum, which was fortunate as I then was the only bidder.  I only saw my 1st one 12 months ago after 20 years of collecting, so what a result to finish the set.


17 February 2017

Wow, competition prize arrived today from Kelloggs.  A special edition sleeve celebrating the Year of the Rooster.  Uploaded onto the site - click here. Really like this and the fact you can make something.  Wouldn't surprise me if this isn't made available sometime this year in the shops


14 February 2017

Switched onto BBC2 this evening as they were featuring some of the items from my collection on the TV show Further Back in Time for Dinner 1930s.  Well it was certainly brief, having waited 50 odd minutes it finally came up.  Also a number of facvtual errors, such as the date of teh Rice Krispies packet which was 1924 not 1938 and also the free gift in teh Cornflakes pack. Anyway, nice to see it on TV.  click here to see the clip


12 February 2017

Another bumper update of adverts on YouTube where I have loaded 119 from Weetabix/Weetos and Chex.  The nice thing about some of these is the ones that feature the original offers which I have linked to the respective pages on my site.  If you are interested in these I suggest you Subscribe to my Channel which is Cereal Mad (space in between) - that way you will be notified of others.  I plan to work on Quaker next, once I have finished Weetabix


4 February 2017

Now I have ventured into YouTube in an attempt to pull together as many of those all time classic adverts - click on the image to the right to view those loaded co far on my channel


2 February 2017

Well as promised a bumper update this month.  Some really nice items - I especially like the Nursery Rhyme booklet Adrian discovered. Also the little Sugar Puffs train Paul Evans found, which is quite surprising not to have appeared before


30th January 2017

Read in the paper today that Weetabix is the top-selling cereal brand with 16.4% market share.  They are investing in UK to boost manufacturing, so will be interesting to see if any new lines appear.  Also seems like Chinese owners are considering selling and there is speculation it will go to Nestl’s owners....that will cut down the competition somewhat.


28th January 2017

Been slow on the update front as suffering man flu for last week and not up to much.  However worth checking Out Back in Time for Dinner on BBC2 in a couple of weeks when they feature the 1930s.  Apparently they may feature some of my collection on here - although it may have been cut in the editing.  Their researcher was after some 1930s items so I sent a load of bits over.  Fingers crossed.

Planning on a bumper update in February.


20th January 2017

I must be on a role - bumper update today with some great items from regular contributers Adrian Allen and Phil Shrimpton

I also received an email out of the blue from Mike Szot telling me about a fantastic bargain he had purchased of 6 Star Trek Masks.  The best thing for the site is that he has provided some excellent scans which I have uploaded, completing this set off.


16th January 2017

As mentioned before I was lucky enough to be given a fantastic collection of Weetabix packets.  I am still going through these, but have taken the opportunity to update those from the 1970s/early 80s, which in my opinion are some of the best packet designs and issues.  Check out the What’s New pages.

I was particularly thrilled about the Hanna Barbera TV Cartoon face masks, where 3 new ones to me were discovered. In addition lots of  packets to complete a few gaps for previously recorded items


13th January 2017

At last!!!  I appear to have sorted all the problems with updating the site and believe it is working now.  Please drop me a mail if you find any links or problems as with so many pages it is hard to check everything.

So no excuse now, over the next few weeks I plan to update with all the fantastic contributions I have been sent.  Enjoy


7th January 2017

Sorting my website has proved more problematic than I 1st thought, so please do let me know if you come across any pages that dont load properly

In the meantime I have uploaded a group of comic adverts that Phil Shrimpton (Phils Comics) that have replaced previous poor quality photos or provided new information.  The most interesting of these was the BMC Cars, which for years were thought to be Kelloggs but turn out that they were Sugar Puffs.  This really shows the value of comics as a reference source and for verification.  Thanks as always Phil



1st January 2017

New Years resolution and I have decided to start a Blog.  The last 3 months have been manic with work, family and a house extension which has had an impact on my updating of the site.  However, the biggest problem was changing the package with my web provider which wasn't compatible with the web design software.  So I have used the xmas break to resolve and am pleased to say I am now back on-line for the sites 3rd anniversary.

So the big news is I had a wonderful visit from Rod Moore in November who has given me a fantastic collection of Weetabix packets from the 70’s & 80’s.  I plan to include some of the pictures over the coming months whcih includes a number of totally new ones to me.  What I was particularly delighted with was three new Hanna Barbera TV face masks

In the meantime I am still very grateful to all those regular contributers who have sent over pictures, it really is appreciated and will make some excellent additions to the site

Wishing everyone a Happy New Year for 2017


Check out your favourite cereal adverts and offers - click on the images


Why Cereal Collecting?

I have been a collector of things for years, which I put down to my Grandparents encouraging me to collect stamps and fossil shells.  This went onto Brooke Bond cards, WW2 items, comics, Action Man and the like.

Most of this I have now parted with, having started on Breakfast cereal items in the mid 90s, when I came across a stall in Reading being run by Martyn Lawrence, which had cereal gifts from the 1970s for sale.

Memories of my childhood opening the cereal boxes only to find it was the same figure or model I had already came flooding back.  And it is that nostalgia that really got me hooked and started me off to want to produce a permanent record for others to enjoy

Over the time I have appeared in several magazines and papers, radio and ITVs This Morning. 

Click below if you are interested in seeing some of these



This website would not have been possible without the help and support of fellow collectors who I have had the pleasure of making contact with over the years.  I would therefore like to acknowledge their support on these pages

John Cahill

Martyn Lawrence

Mark Davies

Mike Dawe

Adrian Allen

Wayne Ratcliffe

Neil Lewin

Tim Blacklock

Gerald Edwards

Scot Gray

David Kerr

Tom Doyle

Phil’s Comics

Rod Moore

Paul McIntosh


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